72%
say sleepiness sometimes, often, or always affects their daily activities†
One routine · Three blends
Focused Thinking
The Entire Day
There is a point in the day when another coffee feels like a bad deal. You still have something that needs a real brain: a course module, a careful review, a client decision, the idea you cannot quite recall.
Noot / System 01
THE DAILY BASELINE
What is Noot?
Noot is a nootropic designed around a two-phase system for professionals and thinkers who have their mind drained after work.
8.9MU.S. workers held more than one job in February 2025‡
56%
use caffeine to combat sleepiness and improve alertness††
Designed
to transform
Brain Fog becomes Clear Thinking
Slow Recall becomes Fast Memory
Restless Nights becomes Restful Sleep
Stalled Tasks becomes Quick Starts
Groggy Mornings becomes Satisfied Wakeups
You can't focus your way out of an empty tank
A nootropic blend routine designed to improve focus without making tomorrow pay the price.
Sharper focus. A steadier baseline.
Noot balances both.
Explore the science
NEUROTRANSMITTER Support
Replenishing formula supports the calming systems your brain draws down during long stretches of focus.
CIRCADIAN RESET
A nightly reset that helps you wind down fully, so tomorrow's focus doesn't start on empty.
Adenosine Recovery
Steadier support for the comedown, so the crash feels like a landing, not a wall.
A closer look at
what earns its place.
Alpha-GPC
Supplies choline for acetylcholine, aiding memory and learning.*
Bacopa
Traditionally used to support memory and reduce anxiety.*
Chamomile
Eases anxiety and promotes restful sleep.*
DMAE/DHA
DHA supports brain cell structure; DMAE may support acetylcholine activity.*
L-Theanine
Promotes calm, focused alertness.*
Lion's Mane
May stimulate nerve growth factor, supporting neuron health.*
Magnesium
Supports nerve transmission and healthy cognitive function.*
Melatonin
Supports sleep quality, which is essential for memory consolidation.*
Vitamin-B-Complex
Fuels energy production in neurons and supports neurotransmitter synthesis.*
L-Tyrosine
Helps build dopamine, supporting focus and alertness.*
Rhodiola Rosea
An adaptogen that may ease mental fatigue and stress.*
Phosphatidylserine
A key building block of brain cell membranes tied to memory.*
“I used to beat myself up for fading out by 3pm, like it was a willpower thing. Glad I figured it out.”
— Sasha M.
Day & Night Set
Purpose-built blends for steady energy, clear concentration and more restorative rest.*
YOUR NEW BASELINE